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With a high level of experience and expertise across a range of key marketing functions, Arch Rivals offers a key focus on social media, digital marketing, project management, strategy and brand direction. 

Founder, Isabella graduated with a Bachelor of Commerce majoring in accounting and marketing at the University of Western Australia, when she discovered her passion for marketing.

Prior to starting Arch Rivals Marketing in 2019, she worked for multiple national media brands such as marie claire, InStyle, BEAUTYcrew and Girlfriend as well as iconic Sydney destinations - The Queen Victoria Building and The Strand Arcade.

Key areas of experience include e-commerce and social media management, brand positioning and launch strategies, brand awareness and acquisition, events and campaigns from conception to execution. This is across a range of industries including beauty, real estate, construction, financial services, professional services, technology, PR, retail and hospitality- providing diverse experience.

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